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Opinion

The Smartphone Obsession in Marketing, Part 6

The Smartphone Obsession Here’s Part 5 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. In the final episode, I sat down with InMobi’s top man in Europe, Rob Jonas, to find out what he thinks about the smartphone obsession issue. Over to Rob… Download M4V Video […]

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Opinion

The Smartphone Obsession in Marketing, Part 5

The Smartphone Obsession Here’s Part 5 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. This time I’ve put OpenMarket on the spot — I sat down with their European Sales Director, Adrian Sarosi, to find out what he thought of the smartphone obsession issue. Over to […]

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Opinion

The Smartphone Obsession in Marketing, Part 4

The Smartphone Obsession Here’s Part 4 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. I managed to get Carl Martin of Mobsessed to talk on camera about his perspective on the mobile marketing industry’s obsession with smartphones. Over to Carl… Download M4V Video | Subscribe to […]

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Opinion

The Smartphone Obsession in Marketing, Part 3

The Smartphone Obsession Here’s Part 3 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. I managed to get Jon Mew on camera for you — Jon is the man who runs mobile for the Internet Advertising Bureau (IAB UK). What does he think of my assertion […]

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Opinion

The Smartphone Obsession in Marketing, Part 2

The Smartphone Obsession Here’s Part 2 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. I caught up with Mark Freeman, one of the founders of mobile agency, Movement, at the recent IAB Mobile event. Given Mark’s company has been working with many of the leading lights […]

Categories
Opinion

The Smartphone Obsession in Marketing, Part 1

The Smartphone Obsession Here’s Part 1 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket. In this first episode, I talked with Alex Meisl, Chairman at mobile marketing specialists, Sponge Group. Alex is also joint-Chairman of the Mobile Marketing Association so I thought it would be fascinating […]