By Ewan MacLeod in device — 25 Oct 2006 What's this I've been playing with? What’s this? Originally uploaded by ew4n. Can anyone guess the application running and the device? There’s a LOT more to come…!
eSIM SAS is putting a free eSIM in every booking. The interesting part isn't the free bit. Scandinavian Airlines is bundling a free in-app eSIM into every booking via a white-label deal with Hubby. The free data is the headline - but the loyalty grab, the disintermediated roaming revenue, and the squeeze on standalone travel-eSIM players are the real story.
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