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‘Spot The Dog’ shows iPads are going to sell in their millions

I was having a read of this PR Week story and thought I’d check out the video they included relating to books and magazines on the iPad. The video is actually from PaidContent’s story about how Penguin is going to “Reinvent Books With iPad

In the video, Penguin Books’ CEO, John Makinson, showed off just what they are planning. Do take a look. I can see millions of middle-class mothers reaching for the iPad to give their child the best reading experience possible.

Here’s the video:

I have to admit that I do like the idea of a single-function paper book vs an iPad for children’s reading — I worry about whether the child will be able to focus on a book like Spot The Dog when goodness knows how many wicked action games will be literally a click-away…

Still. The Spot The Dog experience — indeed everything John demonstrated — looks fantastic.

Would you deny your child an iPad after watching this? 😉

By Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

3 replies on “‘Spot The Dog’ shows iPads are going to sell in their millions”

Ewan – If you're going to be giving an iPad to a toddler, you'd better hope that Tech21 are coming out with an iBand for that device, otherwise it won't last long!

Fair point Matt — I've no toddler as yet to give it to — but I could imagine sitting and 'reading' the iPad with a child… that'd be ok, right? I'd ensure it's safety. (The iPad … a

Fair point Matt — I've no toddler as yet to give it to — but I could imagine sitting and 'reading' the iPad with a child… that'd be ok, right? I'd ensure it's safety. (The iPad … a

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