How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure...

Tag: marketing

Would you like to see me effing and blinding about mobile marketing?

Great. I’ve been meaning to post this for quite a while. I did a series of mobile marketing workshops at the Digital Marketing Show...

Mobile coupons: Don’t discount for the sake of it

I've delighted to bring you this contribution from Theresa Wabler, Marketing Director at incentive solutions firm, Parago. Theresa explores a phenomenon that I've been...

A nice example of Nokia’s smart subliminal marketing

The problem we've all had with Nokia, I think it's fair to say, is that in recent years the products haven't quite met our...

Nurit Vatnik of Amdocs talks at InTouch

Nurit Vatnik, Director of Amdocs Cross Portfolio, talks about the wide portfolio of products and services developed at Amdocs. Across the portfolio there are...

Ofir Zemer of Pontis demonstrates Contextual Marketing at Amdocs InTouch

Here at Amdocs InTouch Ofir Zemer, VP Product at Pontis shows us how Contextual Marketing can do for Operators to help Customer Management. Contextual...

Advertising in a hyper-connected real-time world: Oh dear…

If you're into mobile advertising in terms of work or just general interest, I strongly recommend you check out the latest post from Jonathan...

The Smartphone Obsession in Marketing, Part 1

The Smartphone Obsession Here's Part 1 of the Smartphone Obsession Series that I'm producing thanks to the support of mobile messaging giant, OpenMarket. In this first...

I’m speaking at tomorrow’s Senior Market Mobile 2010 event

I'm off to the Senior Market Mobile 2010 conference in London tomorrow and I'm very much looking forward to it. After lunch I'm...

New Video Series: Is the mobile marketing industry too obsessed with smartphones?

Is the mobile marketing industry far too obsessed with smartphones? That's the question I'll be asking in a new video series coming soon...

Read: The Four Pillars of iPhone/iPad App Marketing

This text is contributed by Jeffrey Hughes, author of iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps. He's...

Call for Mobile Marketing Taxonomy (and it’s sorely needed)

Jonathan MacDonald has had enough. And so have I. The industry is continually comparing Apples and Pears when it comes to mobile marketing. ...

Where’s the mobile awareness gone?

Wow! Doesn't time just fly by? I've been away for a month – organising myself with school and the various activities I'm involved in,...

Is Bluetooth Marketing still getting active attention?

I had another note from a reader yesterday. He's a particularly successful mobile entrepreneur here in the UK. He writes: Do you know if Bluetooth...

Obama screws up VP text message. Stupid.

Morra Aarons-Mele, writing in The Guardian's Comment Is Free, reports that she knew the Vice President's identity two hours before her exclusive text...

- A word from our sponsors -

spot_img

Follow us

HomeTagsMarketing