Mobile Marketing Archives - Page 5 of 13

Smaato in the running for CTIA Award

Smaato, first covered by us back in January, have been selected as a finalist for the Andrew Seybold Choice Awards under the category 'best...

Qualcomm snaps up ad targeter Xiam for $32 million

IP giant and chipmaker Qualcomm has been reaching for its wallet, and has snapped up Irish ad targeting company Xiam Technologies for $32 million....

Mobile users don’t want ads – even if it means cheaper bills

It looks like more mobile users than ever are seeing ads on their phones - according to some new research from Nielsen Mobile, 23...

Receive a message from The Marylebone Tup?

I was standing outside The Marylebone Tup this afternoon. It's a rather swish pub on the corner of upscale Marylebone High Street. ...

Relevantis Puts Advertisers On The Map

Relevantis, a Washington-based mobile advertising company, has unveiled its newest product, offering on-map icons for advertisers. The technology will work on both mobile phone...

Waterfall Mobile’s mobile marketing work for Toyota

I met Matt Silk, top man at Waterfall Mobile at the Unlimited Drinks event in Los Angeles last year. I asked him to...

MobilePeople Gets It With Local Contextual Ads

I'm honestly very skeptical of mobile advertising, unless it takes advantage of the key difference between mobile and stationary - location. Hence, I'm pretty...

It’s Unanimis – Mobile Ads Are Trendy

UK-based Unanimis has announced a new premium mobile advertising network, which will be offered in partnership with its existing digital marketing opportunities. Unanimis' newly...

Aspiro Aspires To Bigger Things With My Mobile World

Aspiro, a Sweden-based mobile content provider, has fattened itself up with a 75% stake in My Mobile World, a Norwegian mobile ad firm. Aspiro's...

How many Brits have bluetooth turned on for marketing?

A question from reader, Hardeep, on the subject of bluetooth marketing: I was wondering if you have any idea of how many brits have bluetooth...

MWC: The pinnacle of global mobile marketing?

Last month, I wrote about Paran Johar's new appointment as Chief Marketing Officer at white label search and advertising provider, JumpTap. They're not...

MMCast Optimizes Content Download Times With Ads

I think this is completely brilliant. MMCast, who specialise in delivering rich mobile content and targeted ads, have come up with a way to...

Voda,T-Mo, O2, 3 and Orange club together on mobile ads

Vodafone, O2, T-Mobile, Orange and 3 - anyone who's anyone, then - have announced they've formed a working group to define common metrics...

AOL Launches Open Mobile Platform, Begs For Use

AOL announced the AOL Open Mobile Platform at MWC, supposedly making it simple for developers to create cross-platform applications for mobile phones. Rather than...

Is it time to subscribe to a printer service from HP?

What’s the best way of buying a phone today?

MWC: What device highlights did you miss?

Tag: Mobile Marketing