Televisionpoint.com posted an article today about SMS marketing and advertising.
SMS has undoubtedly emerged as the new marketing tool in Bollywood and of couse for our television news channels. Similar to the SMS beeps you might get from a restaurateur informing you about a discount scheme, or a disco declaring its forthcoming event, do not get surprised if you receive an SMS from an actor or a director informing you about a forthcoming serial or a telefilm.
Link: Here