SMS consumer update service does 1 million texts in first week

Link: Welcome to FreshPlaza.

In Italy a new SMS-service started for fresh produce consumers last week, to let consumers know the average prices of fruit and veg. The consumer’s answer has gone beyond any prevision, with one million SMS messages (434.879 sent and 743.822 received). The greatest interest is being recorded about tomatoes (155.633 SMS messages), followed by apples (154.560), oranges (73.156) and pears (51.944).

Good news, eh? ;-)

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Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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