Link: MOVO Mobile and Captive Interactive Partner for Spring Break 2006.
MOVO Mobile, a leading mobile marketing software company, and mobile marketing specialist Captive Interactive, today announced a new partnership focused on providing integrated mobile marketing solutions to marketers of consumer brands, event marketing and promotion agencies.
MOVO’s hosted mobile application combined with Captive Interactive’s industry leading IMPULSE text-to-screen application creates a provocative and engaging environment that consumer brands can only achieve through mobile interactivity.
I work closely with MOVO and have a direct interest in Captive. The Spring Break mobile marketing campaign has been incredibly exciting to see evolve from a concept into reality.
Keith of Captive has put up a super range of pictures of the events and in particular the 30ft giant screens being used!