Anonymous Tip: Churning out the bonus sign-up cheques

What UK mobile phone retailer has an undocumented but now stringent unoffifical-but-official policy of deliberately bullshitting it’s returning customers with an overly inflated handset upgrade price in order to convince them to swap to another operator — to push those fat sign-up bonus cheques?

My spy tells me that the company’s management were initially horrified to discover this widespread ramping practice — but when their finance people computed the potential revenue from making it an official but unofficial policy, nods and winks were forthcoming and the matter was dropped.

Further, my spy reckons the company now accounts for a whopping percentage of UK operator churn.

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Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

  • Rich

    That wouldn’t be the same one that tried to shaft me was it?

    God I’m gullible.

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