Link: 160Characters Association
Some interesting statistics here from industry group 160Characters. In a recent survey, they found that 84% of people questioned expect an SMS response within five minutes. However when it came to business texts, only 56% said they’d expect the same five minute response.
Some other interesting statistics that came out were:
- 26% would take between two and five hours to answer a personal email; 31% would wait until the next day.
- 12% don’t use MMS at work, and 60% said they’d never use MMS for business as it’s too slow.
