Reactee announced today the launch of its line of interactive t-shirts at reactee.com. The service allows people to create unique, high-end t-shirts that “text back” by replying to anyone who sends a text message to the shirt’s customized keyword. The site combines a user-driven experience with the latest in fashion and SMS technology to create a first of its kind: custom apparel that interacts with the world around it.
At the Reactee web site users create shirts with their own personalized message (anything from “Stop Global Warming” to “Am I Hot?”) and choose a unique keyword, such as COOL or JOEG, that also appears on the shirt. People who see the shirt can then respond to it by texting the keyword to the SMS short code 41411, at which point they receive a custom text message response created by the user. (Users can update their SMS response as often as they want from their cell phone or at the Reactee web site).
US-only at the moment I’m afraid, but quite cool nonetheless. I’ve seen something similar from t-shirt stores in the UK, where you can have a phone number printed on the front (like these ones). This takes it to a whole new level though, with a one stop shop service.
Of course it remains to be seen how many people will take your number and text your t-shirt, but whatever happens it’s quite fun 🙂