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It looks like India’s regulator has come up with a cracking way of putting off annoying telemarketers from making unwanted calls to mobiles. According to reports, the Telecom Regulatory Authority of India has adopted a system of tough fines to deter them.

Now if an individual on the country’s ‘do not call’ register finds themselves on the end of a sales call, the service provider will be fined 5,000 rupees for the first call and 20,000 rupees for any subsequent ones - that’s the not-to-be-sniffed at equivalent of £62 and £247 respectively. And the individual telemarketer will have to pay 500 rupees for the first call and 1,000 for any others.

Sounds like a great idea. Ofcom take note.

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