Blyk: 29% average response rate to adverts

Antti Öhrling, Co-Founder of Blyk, was at the APA conference yesterday discussing the latest advertising trends.

This video is worth a look if you’d like a good introduction to what Blyk, the ad-funded MVNO, is doing. You’ll get some excellent stats (29% response rate!) and some example adverts together with example responses from the Blyk customers.

(Thanks Ricky)

By the way, BlykWatch 8 will be published shortly.

About Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

  • http://www.i2sms.com Giff Gfroerer, i2SMS

    Fantastic! Well worth the watch!

  • http://www.rickyc.co.uk Ricky C

    I found it interesting, however i strongly disagree with the comment about their target market not using the mobile web

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