Blyk have moved out of their city offices and into prime Soho territory, taking up residence in Great Marlborough Street to be right slap bang in the middle of UK ad-land. Smart, sensible. Makes sense. They can all start wearing black tshirts and Nikes instead of pinstripes.

What’s more, they’re having a summer party next month. And I shall be there with bells on.

They’re fast becoming one of the marketing and mobile industry’s uber success stories, Blyk. Whilst subscriber numbers don’t quite match the giants as yet, the only figure that matters when it comes to marketing is ROI and that’s where Blyk are leading the pack. If they can compound their success and move towards the half million or million mark in the next few years, the future looks rosy. Their challenge will be keeping their subscribers locked and content.

That notwithstanding, I’ll be doing some live QIKing from the party and reporting the gossip.