Condom sales soar in India because of ringtone

Back in August we told you about this.

Now the results are in:

NEW DELHI (AFP) – A media campaign featuring a mobile phone ringtone that sings “condom condom” has pushed up sale of the contraceptive by 85 million in six months, India’s AIDS control body said Friday.
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The campaign, which included television and radio advertisements, reached 150 million men, especially migrant workers who frequent sex workers.

Excellent!