One of the reasons we all ‘do a Google’

You have to wonder at the thinking behind whoever is actually running Yahoo.

Look at this. We’re getting bucketloads of traffic — BUCKETLOADS — from o2 customers hunting for the url http://www.o2.co.uk/surprises.

TONS of them are typing in: o2.co.uk/surprises

And they’re getting a surprise.

They’re getting two results from Yahoo: An article on mobiles2day.com and our piece here.

You’d think that the search engine would have the balls and the brains to actually suggest the website o2.co.uk as a possible alternative.

Searching for o2.co.uk is a dead giveaway…

This is why I use Google and only Google. I don’t want to waste time arsing around.

Bit of a shame for the all the o2 customers who made the mistake of using Yahoo. Anyway, WE linked to o2.co.uk. So eventually the customers get there.

Here’s the rubbish Yahoo spouts out when you search for o2.co.uk/surprises:

And the same term search in Google?

First, second, third, fourth, fifth link. And a nice little sponsored link too.

Dear me.

About Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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  • http://www.kcjhdesign.co.uk Kip Hakes

    Aye, Gotta agree – nothing comes close to Google, you'd think that Yahoo who have been doing searches for years would be better than that. But – No.

  • Ather

    This articles does not based on facts I tried both queries and Yahoo & Google and the results are same.

  • http://www.mobileindustryreview.com Ewan @ MIR

    It's based on my experience. Which is why I wrote it!

  • http://www.mobileindustryreview.com Ewan @ MIR

    It's based on my experience. Which is why I wrote it!

  • Ather

    This articles does not based on facts I tried both queries and Yahoo & Google and the results are same.

  • http://www.mobileindustryreview.com Ewan

    It's based on my experience. Which is why I wrote it!

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