T-Mobile UK’s Hey-Jude video sing-a-long in Trafalgar Square

Would you like to see thousands of people singing ‘Hey Jude’ together in London’s Trafalgar Square?

Yes? Good. Because that’s what T-Mobile UK have cooked up for your delectation. It’s the next in the series after the rather amazing T-Mobile ‘Dance’ at London’s Liverpool Street Station that saw hundreds of apparent commuters all of a sudden break into a series of co-ordinated dance moves. Brilliant advertisement, compelling viewing. If you haven’t seen it, take a few minutes and check it out here:

And here’s the Hey Jude one in Trafalgar Square:

The good looking girl who appears now and again, singing in tune, is popstar Pink.

I think.

I’ve been wondering all about this particular video after I kept seeing it playing on all the electronic screens around the London Underground/Tube. Know I know.

I’m pretty impressed at T-Mobile UK’s advertising geniuses. The first video, The Dance, definitely underpins the company’s ‘Life’s For Sharing’ message — and, whilst the ‘Hey June’ one does too (load of folk, all singing-along mostly out of tune), I think The Dance is going to remain their most compelling ad for some time.

Originally published on Ewan.net and automatically republished here on Mobile Industry Review. View the original post.

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