I had lunch today with a contact in the TV industry who is working on producing some rather good daily video content. It’s entertainment, movie and games news – and from what I’ve seen of the pilots very professional. It wouldn’t look out of place on a regular TV channel.
His plan is to get it on the mobile operator portals, but the operators themselves aren’t exactly being super-helpful. They probably get independent content producers like him calling them every day asking to be on the portal or part of a subscriber video package in return for a few pence per user per month. However someone did point him in the right direction, and suggest he talks to one of the mobile content aggregators who have the deals in place with the operators to provide them with content for their portals.
He’s also looking at a way of getting his content onto the iPhone. I suggested iTunes and video podcasts wouldn’t be a bad start, but he’s looking at developing a free to download app to get his content out there – and therefore more potential for sponsorship/advertising.
So over to you.. can you help? If your thoughts are a little bit hush hush you can ping me an email at alex (at) alexkinch (dot) com