Watch this one like a hawk; I’ve seen it demonstrated and it’s utter, utter genius. This kind of concept has been around for a while in the UK and Europe but it’s been poorly delivered and the market hasn’t been mature enough for it.
Quite simply you’re presented with a screen to type in your mobile number prior to accessing some content/joining a club/activating a subscription. Type in your number and you’re sent a text message. Confirm your approval and the agreed amount is removed from your mobile operator credit account (or charged to your bill). Done. Simple. Genius. There’s an API ‘n everything. 
Easy, easy mobile payments… VentureBeat has more.
Let the monetization begin: SocialCord has created a platform for musicians, writers and brands to build a “freemium” model delivered over Twitter or mobile phones. For example, bands wrestling with how to make a living from their music can send links to songs or videos of live performances to their most devoted fans first for a monthly charge. (“Freemium” is the business model of giving away basics for free while charging for special or advanced content.)
via SocialCord creates payment platform for Twitter; now what will people pay for? | VentureBeat.
The link you want? http://www.socialcord.com/
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