I am, mostly, reasonably calm.
I think I got to age 17 having spent a long time professionally worrying about things before I realised — perhaps in quite a male manner — that worrying about things is a ridiculous waste of time. Stop worrying about everything, I told myself, and start doing.
So I’m calm, generally.
That is, until you put a video of somebody demonstrating a touchscreen mobile phone that doesn’t actually work properly.
I simply CANNOT stand to see it.
I’ll give you an example.
Many a time I have been at a launch party or event when a manufacturer has had cause to show off a video of their touchscreen device(s) working. Usually the videos are pre-packaged — which winds me up even more.
The videos generally feature a spokesperson showing off the product and marvelling at how good the touchscreen is — what they’re usually doing is telling us (not directly) that they’ve managed to make something that’s as good as — or close to the iPhone.
(Which is another pet hate: Can’t we please have some innovation beyond Apple?)
As the spokesperson is demonstrating, there will come a time when they swipe their finger(s) over the screen and… nothing will happen.
Because the touchscreen is a piece of shit.
The spokesperson things they’ve flicked the screen on. So does the rest of the audience. But the screen hasn’t moved. The spokesperson will notice this a few seconds later and quickly flick his/her finger again. Deliberately. And the screen will move.
And everyone in the sodding room thinks, ‘Er, so, yeah, not quiet up to Apple standard yet.’
This isn’t flucking rocket science, it really isn’t.
I’m going to make an effort to actually call people out on this. I’m going to actually highlight every sodding device that doesn’t WORK properly.
I don’t give a toss about the underlying technology or excuses like that. Either it works like the iPhone or it’s broken.
There’s no arguing here. The flick-and-it-works iPhone model is fantastic. I don’t care who made it or programmed it though. Either the flick works… or it doesn’t.
I understand that if the spokesperson doesn’t TOUCH the screen properly, yes, the device can’t be expected to perform. But 99.999% of the time, it’s the technology being shit.
Would you like a case in point?
Good, I was hoping you’d say yes.
Here, then, is Michael Arrington bumping into another titan of the tech world also called Michael: Michael Dell.
Yup. Even Michael Dell’s technology is inferior to the iPhone. How depressing.
Have a watch:
Near the beginning you’ll see Dell swiping through the new Android handset he’s showing off… and you’ll see him flick-and-… yeah, it doesn’t work.
There is no middle ground. Either it’s a touchscreen (and it works). It can’t be an almost-touchscreen.
Won’t somebody please make touchscreens that work for all phones. Fix the hardware, the software, whatever the hell it is that continues to make fools out of spokespeople everywhere.