The Smartphone Obsession in Marketing, Part 2

Here’s Part 2 of the Smartphone Obsession Series that I’m producing thanks to the support of mobile messaging giant, OpenMarket.

I caught up with Mark Freeman, one of the founders of mobile agency, Movement, at the recent IAB Mobile event. Given Mark’s company has been working with many of the leading lights in the mobile industry, I wanted to see what he thought about my assertion that the mobile marketing industry is far too obsessed with smartphones. I especially liked Mark’s comments on brands writing for the medium of SMS.

Have a watch and see what you think:

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