I picked up Nirave’s post earlier about Vodafone introducing changes to it’s monthly price plans.
“Goodness me,” I thought, “Perhaps this is it?”
With baited breath, I waited as the Vodafone page loaded.
Turns out that from the 11th of October, Vodafone will be increasing the costs of out-of-bundle services for all their contract customers.
Now I don’t begrudge Vodafone making money. Not at all. I want them to have buckets of money to pay for the network to keep running and to keep shareholders happy.
I do begrudge paying more for the same sodding service.
Why can’t these companies innovate?
Instead of making a few quid more from the SAME service, why not bring out something entirely new, something exciting, something that inspires me? Something that I’ll happily hand over a lot more cash to receive?
Geez, it’s so depressing.
It’s not limited to Vodafone though. It’s the whole industry.
I think I need some chocolate.