Samsung’s Street Squad video shows how they’re aiming for a broader audience

Ask any geek about the Galaxy SII and they’ll nod appreciatively. The device is rather wonderful — the screen is huge! Of course, it’s famed for being super slim — a real testament to the company’s continuing ability to turn out good looking yet functional devices.

Have a look then at this sponsored video from Samsung. It’s a ‘street squad’ video involving a young lady by the name of Alex go shopping with the aid of both the Galaxy SII and her friend, Annabel. During the video we see Alex demonstrating an array of features on the phone, from video calling to Foursquare to video recording and sharing.

I found it rather illuminating to see Samsung pitching the handset features in this manner. I think females watching the video will be rather impressed.

What do you reckon?

 

You can watch more Street Squad videos from Samsung at their youtube page.

About Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

, ,

Switch to our mobile site