Archive | Opinion

We’re not short on opinion. Indeed, if you’ve got one, chances are, we want to publish to the industry. Drop a note with your viewpoint to our editor, Ewan (ewan@mobileindustryreview.com and we’ll go from there.

Mobile Banking On Smartphone

Mobile is the new banking branch

Not so long ago, banking meant visiting your nearest branch at inconvenient hours and waiting in line to carry out a transaction. Even with the advent of Internet banking, the majority of transactions still took place outside banking hours, before work or at home. Today, smartphones and personal banking apps have revolutionised the way people […]

Continue Reading · 0
Screenshot 2015-03-02 23.09.14

Google announces death of mobile operator business model. Finally! [insert hope here]

On Day 2 of Mobile World Congress, it happened. The Earth moved. Mountains rose. Valleys shifted. Islands disappeared. All metaphorically speaking, you understand. Google has announced that they’re getting into the mobile network game. But don’t panic! Don’t panic Mr Mainwaring! You see, Google did the announcement quietly. It wasn’t a full scale Google I/O […]

Continue Reading · 0
Location Based Mobile Marketing

Location based mobile marketing

Location based mobile marketing and advertising provides huge opportunities for businesses, as well as benefits for consumers. Yet despite the fact that mobile marketing clearly works, most marketers today have not yet seized upon the opportunities. Nobody resists mobile today Location based marketing allows brands to adapt their marketing message based on where consumers are geographically. By knowing where […]

Continue Reading · 2
Mobile Banking - App

Mobile banking user experience needs to evolve

A huge number of people in the UK use mobile banking apps for their everyday banking needs. In fact, for some people, a mobile phone is their first and only point of contact they have with their bank. As mobile banking becomes increasingly popular, the apps offered by the UK’s banks are slowly adding more features and providing a better […]

Continue Reading · 0
Mobile Video

Mobile video advertising has a huge future

2014 was an amazing year for mobile video ads, with more companies using them as an effective way to reach and engage a wider audience. According to a new eMarketer report, mobile video ads doubled last year, making it the fastest growing area in the whole advertising space. 2015 will surely be the year that mobile video advertising […]

Continue Reading · 1
Debs of Bletchley Park book launch

Special: The Debs of Bletchley Park

  Reporter: Emma Crous. The world today may be obsessed with mobile phones, the Internet and all kinds of advanced technology, but the ease of communications we take for granted owes a huge debt to the incredible efforts of staff who worked at Bletchley Park in the UK during the Second World War. Bletchley Park played a monumental role in Britain’s war […]

Continue Reading · 0
Dixons Three MVNO

Dixons to launch MVNO network in partnership with Three

This week, Dixons Carphone revealed plans to launch a new Mobile Virtual Network Operator (MVNO) brand in the highly competitive UK market. MVNO to launch in the spring The mobile network in the UK is going through some fairly turbulent times at the moment, what with British Telecom set to purchase EE and Three eyeing up O2. RELATED: Is […]

Continue Reading · 1
Larry Page - Fortune

Industry profile: Larry Page, CEO of Google

In the third of our industry profiles, we take a look at Larry Page, CEO of Google and the visionary leading the company’s lofty ambitions into self-driving cars, modular smartphones, and “Project Loon” – a fleet of high altitude balloons bringing the Internet to developing nations. Larry Page, the dreamer Larry Page is often said to live in an alternative universe, and […]

Continue Reading · 0
Satya Nadella

Industry profile: Satya Nadella, CEO of Microsoft

In our second industry profile we take a look at what Satya Nadella, Chief Executive Officer of Microsoft, is doing to further the company’s ambitions, especially in relation to Windows 10. You can read the first article on Apple’s Tim Cook here. Satya Nadella Satya Nadella became CEO of Microsoft on 4th February 2014, succeeding Steve Ballmer, who was widely […]

Continue Reading · 0

Powered by WordPress. Designed by Woo Themes

Real Time Analytics