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A competing Apple press event during MWC week would annoy a lot of people

Have a read of this text from The Telegraph — Matt has picked up the various iPhone 5 rumours flying around. The Mobile World Congress mention caught my attention: When users will find out for certain is also subject to debate; a March launch has been suggested for the iPhone by a number of blogs, [...]

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Your pre-MWC marketing checklist (and come and have a drink with me)

Right then here is the second of Hotwire PR‘s pre-MWC checklists (here’s the last one) that will be useful (or potentially stressful reading!) for anyone working in public relations and marketing for brands. News: MWC is a crowded and noisy event with all brands vying for attention. What is your big news for the show [...]

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Consumers are buying at competitors whilst inside shops

Have a read of this text from Internet Retailer — it’s not a suspicion. It’s a reality. I do it regularly. I see something I want or need, then either: a) I buy it (good for the shop I’m currently in) b) I find they don’t have the thing I need in stock, so I [...]

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The merry-go-round continues: We’ll all buy buying an iPad 3, right?

With fresh “IT’S COMING IT’S COMING [PROBABLY, SOME GUY SAID]” rumours flooding the internet about iPad 3, I sat back for a few moments to think: Do I want an iPad 3? The interesting reality? Yes. In fact — and I make no apologies for this — I don’t really care. I’ll have it. Next. [...]

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Season 2 of the 361 Degrees podcast — Episode 6

Season 2 of the 361 Degrees podcast — Episode 6

S02 E06 – The £100 Pre-Pay Christmas Challenge (mp3) [ Direct MP3 download - 31MB] This week the team set themselves a ‘fun’ challenge – to choose a new pre-pay mobile phone costing less than £100 to give as a as a Christmas present… [To avoid arguments we agreed to 'shop' at Carphone Warehouse] Rafe opts for [...]

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Are you ready for some pre-MWC drinks with me and Hotwire PR?

I’m getting my thoughts in line for the upcoming Hotwire PR pre-MWC drinks reception in a few weeks time. If you work in PR or marketing you’re most welcome to come along. [You can, theoretically come along if you're working in another role, just, you might find the discussion about media deadlines and press meeting [...]

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The “BlackBerry’s Dead” Myth: 4 out of 5 SMEs I called are staying with RIM for “foreseeable future”

I did my own BlackBerry research the other day. I must qualify this post’s headline — I called five SMEs to talk about their BlackBerry usage.  Each of the companies I called are British companies, they are all primarily engaged in the manufacturing industry and they all employ 25-500 people. I think I probably called [...]

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Will ‘superphones’ be the mobile trend of the year?

We’ve been hearing more and more about ‘superphones’. It’s such a new term that the Apple dictionary can’t quite cope with it and insists on correcting the term to ‘super phones’. But I’ve been hearing it around now and again for at least the last 6 months. The background to ‘superphones’ is this: You started [...]

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Siri & Remember The Milk: A genius implementation

Now that I’ve actually got an iPhone 4S to use on a regular basis, I’ve been giving Siri a lot of attention. The other day I happened upon this post from the Remember The Milk blog that got my mind buzzing. Remember the Milk (“RTM”) is an online todo list service (and it’s available on [...]

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Is being able to charge your phone at work a human right?

Yesterday I was reading in the Telegraph about the officers and civilian staff at Sussex Police who have recently been instructed not to charge their personal phones (and other related devices) at work. On the face of it, there’s a reasonable argument — over to the Telegraph post: The force must find £50 million worth [...]

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BlackBerry is still the fastest messaging experience bar none

I’m feeling pretty disappointed about the continual stories surrounding the BlackBerry platform. I’m such a huge fan that it’s rather painful to look into the abyss and consider, for example, a RIM takeover by Amazon or Microsoft. That said, my mind does then jump with excitement and the possibilities of what could be delivered as [...]

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If you insist on using FourSquare, stop spamming my timeline!

The worst thing about the current generation of social media rubbish is that you have to check-in. Check-ins are the bane of my flipping life. When I’m in San Francisco I can’t sit down with a friend without them jumping sky high in shock 3 seconds into the meal because they’ve forgotten to check-in. You’d [...]

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