Japan’s biggest handset maker, Sharp, is off to pastures new - targeting the massive Chinese market with high end devices, according to Reuters.
The Wall Street Journal says Sharp will trade off its TV brand, launching a range of phones under the Aquos banner. The first device will sell for 4,480 yuan (around £333) and come with a 3.2 megapixel camera.
The Chinese market is notoriously tough and recently some handset makers have admitted defeat and ceased selling their wares in the country. Targeting the bigger spenders might prove a wise move for Sharp though: there’s a big enthusiasm for higher-spec phones, as the 400,000 unlocked iPhones that turned up on China Mobile proved.
With the market saying 'no' to Nokia's Ovi Store, what do you think can be done to change this?
