Posts Tagged ‘reader’

Reader meetup — moved

Tuesday, January 27th, 2009

We were going to host a reader meetup tomorrow night. But, the Developer’s Networking event we’re hosting the night after was beginning to get confusing for many. So for the avoidance of doubt, we’ve moved the reader meetup to another upcoming date in February. Standby!

Top-up voucher help

Thursday, August 28th, 2008

I had this question sent in by a reader who’d like to remain anonymous:

Do any of the MIR readers have any research about the cost to operators of top up vouchers – or can they point me in the direction of relevant research?

Any ideas?

Harrods tries QR code campaign

Thursday, April 17th, 2008

Harrods is testing out QR codes – the mobile ‘barcodes’ favoured by mobile users in Korea and Japan – in an effort to impress tech savvy individuals and students. According to The Times, the QR codes will show up in London and national media to promote an exhibition the posh retailer is putting on, called Design Icons.

Finally, it’s good to see UK companies start to look at QR codes. Only, as The Times points out, there’s one problem with a QR campaign: only a small percentage of phones have QR code reading software on them. That said, it’s a bit chicken and egg: why install the software until there’s something worth reading and why put QR code on anything until people have the software to read it? Kudos for Harrods for experimenting with the codes – and where Harrods go, other retailers are sure to follow.


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