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Flirtomatic chalks up £2m investment from Seraphim Capital

Picture 27Stop all the clocks! It’s time for some brilliant Friday afternoon news.

I just heard from Mark, CEO of mobile dating service Flirtomatic, that they’ve closed their recent funding round. And what a boost that’ll be. Flirtomatic is already *flying* — goodness knows what the £2m rocket they’ve just received will do for them.

From the press release:

Mark Curtis, CEO, Flirtomatic comments: ‘The VC funding will speed up our international expansion over the next 12 months, launching localised services across selected territories. Having already proven our business proposition in the UK, international expansion is top of the list for the year ahead, and already we have seen clear evidence of this demand internationally, from users and mobile operators.”

Now, the facts ma’am…

In the UK alone Flirtomatic now boasts 100 million page views per month across both the web and WAP and a total registration base of 380,000.

That is PHENOMENAL.

Mark Boggett, Investment director, Seraphim Capital comments: ‘Our research demonstrated that, based on current monthly page impressions, Flirtomatic is already one of the top ten mobile internet sites in the UK.”

A tip-of-the-hat to Mark Boggett at Seraphim for the vision to back Flirtomatic.

And finally, check this bit out:

Usage levels are currently four to five times higher than industry norms, with mobile users visiting the site on average more than 8 times a day, and web users spending longer on Flirtomatic than main stream social networking sites such as Facebook.

I’ve a lot more to say on Flirtomatic — I have been working on a piece about them, that’s coming shortly. Wanted to get this news up.

5 COMMENTS

  1. pretty impressive based on the fact that I was under the impression Flirtomatic was a £1m experiment by the initial investors who entirely expected it to fail, they just wanted to see how badly and where.

    Good effort by the team there. Got to say I have not played with it for a good while so need to refamiliarise myself.

  2. I take back my good sentiments (well kind of good).. Until someone can tell me how to delete my profile. The UI sucks.

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