Messaging interoperability and content delivery specialists Sybase 365 have just unveiled a new suite of products for the financial industry.
Sybase mBanking 365 provides secure and direct multi-channel interaction with customers over all mobile messaging channels — SMS, WAP, and rich client. Vital services such as bank account activity alerts that notify customers of potentially fraudulent transactions in real time, and simple activities, such as balance inquiries, can be conducted conveniently and without involving costly customer care resources. Sybase mBanking 365 also features support for natural language, interactive banking services, with the Answers 365 product, to enable customers to access services without the need to memorize set keywords.
“Mobile banking is on the brink of widespread consumer adoption,” said Marty Beard, president of Sybase 365. “The mobile phone is rapidly becoming the one technology that people have access to around the globe. As such, mobile banking will quickly become a critical channel for customer interaction.”
Financial institutions have realized a number of benefits from utilizing mobile banking services, including cost reduction and increased efficiency in communicating with customers, fraud reduction, and improved customer retention. In fact, Sybase 365 recently commissioned a global study across the Americas, Europe, and Asia-Pacific, and more than a quarter of respondents in each region reported they would consider switching banks if an alternative provider offered them mobile banking services.
Sybase is a trusted partner for some of the world’s biggest banks. The company has over 7 years experience through its Financial Fusion product, providing integrated services to more than 200 of the world’s leading financial institutions. Coupled with Sybase 365’s mobile banking expertise as the leading provider of mBanking services (SMS, MMS) for financial corporations worldwide, the company is uniquely placed to enable banks to realize the potential of mobile banking.
Sybase mBanking 365 combined with Sybase 365’s operator-grade network reaches more than 700 mobile operators around the world and 2.4 billion mobile subscribers. One single connection to Sybase 365 enables financial institutions to reach 100 percent of their mobile customers.