MTV’s Executive VP or Digital Distribution and Business Development, Greg Clayman, was recently caught at a National Association of Television Program Executives (NATPE) event and asked about mobile. The video can be found on MoCoNews.net, it’s under 6 minutes long and he gives a bit of insight into where mobile content will be headed in 2008, as well as some interesting facts about the ringtone market.
Mr. Clayman seems to think that mobile video (both creation and consumption) will really take off in 2008, and gives an idea of what’s really taking off. Content such as news, weather, and sports are obviously slam-dunks for being viewed on a mobile, but he also claims that music-related video content is doing phenomenally. He also mentions MediaFLO a little bit, and suggests that it will be interesting to see where that goes this year.