London’s youth on Sony Ericsson & LG

I asked our resident 15 year old, Issah, to talk to a variety of students at his school in East London, UK, to establish their viewpoint on Sony Ericsson vs LG. I find it absolutely fascinating to read how the normobs (“normal mobile users”) — and in particular, the young — view mobile brands.

Issah’s also given us the age of each respondent. We’ve got a good selection. Here we go:

Saif Janab, 14: ‘The thing about LG phones is that I don’t think that they were targeted at people my age, I wouldn’t buy one personally.”

Osman Abdul-Moomin, 12: ‘I don’t think that many teenagers know enough about LG and so they don’t bother buying them.”

Sonia Krakowiak, 15: ‘LG phones are great they are really durable and have great memory. I think that if they were advertised better they would be really popular among people my age.”

Nasir Mahmood, 15: ‘LG seems to be aimed more at adult business types and less to teenagers.

James Torrence, 18: ‘I would not buy an LG phones because they tend to break too easily and they don’t suit my needs. If they improved my problem and aimed some more of their good advertising to people my age, then maybe.”

Sean O’Shea, 17: ‘I previously owned a Sony Ericsson handset and I was happy with it. I think Sony Ericsson has a great image and is really popular with younger people.”

Sadik Kamara, 13: ‘I like Sony Ericsson’s Walkman series, it puts lots of emphasis on music and that is what I use my phone for mostly after calling and texting.”

Owen Willoughby, 19: ‘Teens want everything served to them on a plate. I reckon that is the key to Sony Ericsson’s success, their great advertising.”

Niranjini Thureyesan, 16: I love Sony Ericsson phones because they are stylish, very easy to use and have lots of memory for storing pictures and music.

Nina Smith, 15: ‘They (Sony Ericsson) do amazing phones, because they have extremely good cameras and the walkman means I don’t need to buy a separate mp3 player.”

John Hagg, 16: ‘I think that [my] Sony Ericsson is overrated, it is a mediocre phone and everyone owns it. I would go for a more exclusive phone.”

Thanks Issah!