O2 and 3 have decided to unite their mobile video platforms – bringing LookAtMe! and SeeMeTV together under the EyeVibe brand. The operators said they were taking a leaf out of the book of SMS and MMS by making the technology work across operators, with the hope of getting more consumers on board as a result.
Users of Eyevibe will now be able to post video, comment on others’ clips and use messaging regardless of whether they are customers of O2 or 3. To date, LookAtMe! and SeeMeTV – both developed by Yospace – have earned their users £800,000 on 60,000 clips uploaded and generate on average 28 million page impressions a month.
With the business models for some areas of mobile telly still a little on the uncertain side, it’s likely that there we’ll see even more of these type of sharing deals in the future, particularly when it comes to broadcast infrastructure.