Berggi launch in-application mobile advertising platform.
News in from mobile applications provider, Berggi… If mobile advertising is your game, have a read…
Berggi, a leading mobile applications provider, today announced Ads@Berggi, a groundbreaking advertising platform for mobile applications. Ads@Berggi solves the single biggest problem for mobile applications providers — monetizing their advertising-driven mobile traffic. The new platform also greatly expands the reach and effectiveness of mobile campaigns by overcoming several major barriers to successful advertising on the “third screen,” including advertisement placement, opt-in capabilities and user behavioral profile targeting.
“Prior to the introduction of Ads@Berggi, advertisers have been without a mobile platform that truly allows them to turn their mobile traffic into sizeable advertising revenue. By the same token, no effective solutions existed for advertisers to realize the full benefits offered by the explosive user growth and proliferation of mobile applications. We’re taking the first step towards alleviating this pain — for ourselves and other mobile application providers,” said Babur Ozden, CEO of Berggi. “Current mobile advertising platforms severely limit application providers in how ads can be placed, how users interact with ads, and how accurately an ad is matched with the user. Ads@Berggi removes these limitations.”
Here’s what the new Berggi platform specifically offers:
— Advertising Placement – previously, mobile advertisers were limited to
showing advertisements only at the entry and exit points of a mobile
application. With the Berggi platform, advertisers can select advertisement
placement anywhere within the mobile application.— User Opt-in – Berggi has brought the interactive element of web
advertising to the mobile phone arena, overcoming previous barriers to a
high quality mobile user experience. Users can now register or interact
with advertised products without leaving their mobile application. In
addition, advertisers have a variety of options for choosing how their
advertisements interact with users.— User Behavioral Profile Targeting – until now, mobile advertisers
targeted advertisements based on generic or static user profile
information, and could not target based on audience usage patterns.
Ads@Berggi takes advantage of highly focused user profiles to improve
contextual advertisement targeting, which continuously improves as the
platform follows and learns from user activity.
Could be good… bould be good.