Mark Chacksfield over at TechRadar is reporting that Red Bull are apparently about to embark on an MVNO…
Energy drink maker and F1 car sponsor Red Bull is looking to get into the mobile phone business, according to reports.
T3 has managed to uncover some interesting information about something called Red Bull Mobile.
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It also looks like you will get to Red Bull networked SIM cards, with tariffs ranging from 19 Euro a month (1,000 minutes, 1,000 texts and 100MB of data) to 29 Euro (2,000 minutes and 2,000 texts, along with 2,000MB of data).
via Red Bull to offer mobile phone network? | News | TechRadar UK.
Those price plans don’t actually look that bad. My problem is getting people to switch from a super-big mobile brand like Vodafone.
It looks like Red Bull Mobile is restricted to Austria at the moment — whether they come to the UK or not, well, that remains to be seen.
Check out www.redbullmobile.com and the German-language www.redbullmobile.at.
Save me! A Red Bull MVNO?: http://ping.fm/Rl7k7
Red Bull MVNO should market a Vodka phone. Also: Oy RT @Ew4n: Save me! A Red Bull MVNO?: http://ping.fm/Rl7k7
Red Bull MVNO? http://yweb.com/7c7
make sense, Redbull is good @ marketing/PR, but R they good @ CRM? RT @Ew4n: Save me! A Red Bull MVNO?: http://ping.fm/Rl7k7
RT @mobileindustry: Say it ain’t so? A Red Bull MVNO?: http://ping.fm/Rl7k7
Save me! A Red Bull MVNO?: http://ping.fm/Rl7k7
Red Bull MVNO should market a Vodka phone. Also: Oy RT @Ew4n: Save me! A Red Bull MVNO?: http://ping.fm/Rl7k7
Red Bull MVNO? http://yweb.com/7c7
Make perfect sense..
Redbull is great for marketing/PR..
but are they good at CRM?
would be interesting to see.
@GarethWong
make sense, Redbull is good @ marketing/PR, but R they good @ CRM? RT @Ew4n: Save me! A Red Bull MVNO?: http://ping.fm/Rl7k7
RT @mobileindustry: Say it ain’t so? A Red Bull MVNO?: http://ping.fm/Rl7k7
Say it ain’t so? A Red Bull MVNO? | Mobile Industry Review: 9 hours ago; RE: @nacho1 I think you can actual.. http://bit.ly/giGV6
I think if they go the true MVNO route this will be a FAIL. I bet Virgin wouldn't try and re create their MVNO offering if they were to do it today..
Red Bull are one of today's leaders in through the line advertising, but for me they've always failed to really leverage their client relationships as well as they could do. They have a strong brand and useful access to exclusive content which they could very easily own – i.e. sponsorship created content from extreme sports etc. etc. As Gareth suggests – their CRM is/will be lacking right now I'd imagine.. I'd create a kick ass digital & mobile content and lifestyle type service, providing free or clever content to users via carrier portals or D2C and via web/email etc.. Ideally I want to receive offers and info from them which endears me to the brand, makes me feel fuzzy inside, and actually benefits me. If they are holding an event near me, or are launching a new fmcg, or are sponsoring an sports person I like, I want to know about it.. After all I'm a young(ish), active extreme sportsman with expendable cash to burn – I expect i fit their demographic..
I might have to dust off the pitch I wrote for Amp'd..
MVNO – Fail.
Properly mobilising and digitally enhancing their brand – Win.
Say it ain’t so? A Red Bull MVNO? | Mobile Industry Review: 9 hours ago; RE: @nacho1 I think you can actual.. http://bit.ly/giGV6
Makes absolute perfect sense to me. There are some very successful MVNO's that have not had too much difficulty in stealing customers away from the bigger MNO brands: Virgin and Tesco are two big success stories and I see no reason why Redbull could follow in their steps.
There's quite a bit of research that confirms consumers are keen on non telecom alternatives for their service provider.
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