Posts Tagged ‘in-store activation’

Apple iPhone 2.0: UK Customers will need to sign-up their contracts in-store

Tuesday, June 10th, 2008

I just talked with Rebecca at Carphone Warehouse’s PR. She tells me that, in a change to previous strategy, customers will have to sign-up for contracts in-store.

Previously, you just walked out with your iPhone and self-activated over the phone. The in-store activation will make it rather challenging (or annoying) for you to sell your iPhone (or unlock it and use it on another network).

That is, unless you buy it on PAYG…


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