Archive | Services

Often referred to as the ‘biggest brand on the planet’, SMS — or texting — is still the biggest success story in the industry. In this section we cover innovation, best practice and discussion around the next steps for the medium.

Apple Pay - Main Pic

Apple Pay gains momentum

Apple’s mobile payment system, Apple Pay, was launched last month in the U.S. and despite some resistance from a handful of retailers, initial usage figures are encouraging and confirm the service is rapidly building momentum. So how many people are using Apple Pay and it eventually replace your credit cards and cash? Apple Pay late to the party, but nails the user experience Apple was not the first […]

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Mobile Payments Main Pic

The mobile payments revolution

Mobile payment schemes are a hot topic at the moment, fuelled by revelations about Apple’s forthcoming  Pay service which is about to be rolled out in the U.S. this month. The concept is not new: the technologies and infrastructure that enable you to pay with your smartphone have been around for well over a decade. And in countries like Kenya, mobile money […]

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Microsoft Cloud and Mobile Strategy

Microsoft, smartphones and the cloud – a recipe for success?

Is the cloud and mobile-first strategy making any difference? Microsoft has set its sights firmly on the smartphone market with the acquisition of Nokia. Since the failure of Windows Mobile, its previous smartphone platform, Microsoft desperately needed to unify their struggling mobile hardware and software business. And Nokia, who had been caught off guard by competitors such as Apple and Samsung, […]

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SocialSign.in: The marketing layer for guest WiFi

I just came across this service and thought it worthy of a post. If you know anyone who’s looking to deploy (or already has) Guest WiFi access they might want to leverage SocialSign.in to capture some useful metrics and even boost awareness. Here’s the overview from their site: SocialSign.in is a Marketing layer on top […]

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