Archive | Services

Often referred to as the ‘biggest brand on the planet’, SMS — or texting — is still the biggest success story in the industry. In this section we cover innovation, best practice and discussion around the next steps for the medium.

SocialSign.in: The marketing layer for guest WiFi

I just came across this service and thought it worthy of a post. If you know anyone who’s looking to deploy (or already has) Guest WiFi access they might want to leverage SocialSign.in to capture some useful metrics and even boost awareness. Here’s the overview from their site: SocialSign.in is a Marketing layer on top […]

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Snapchat drives more traffic than any other messaging app on North American mobile networks

Who knew? I didn’t. I had no idea. I thought Whatsapp would have been one of the key contenders. But apparently not. This is according to a recent release from Sandvine. (If you haven’t come across Sandvine, they are a leading provider of intelligent broadband network solutions for fixed and mobile operators.) Regarding Snapchat, the precise […]

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Simon Hills

Opinion: Why the Connected Stadium is Coming Our Way

Today I’m delighted to feature an opinion piece from Simon Hills, Commercial Director at Sports Revolution. Simon and his colleagues have been working in the field of stadium connectivity and engagement for a long time. One of his company’s services, StadiumLive caught my attention recently and I asked Simon to tell us more about that along […]

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41% of emails were read on mobile last year

I got a fascinating email from the team over at Campaign Monitor, the email transmission / newsletter system people. They’ve produced a hugely valuable report based on the 22 billion emails (and 1.8 billion opens) that were sent through their system across 2013.  The results are seriously compelling and if you’ve got even half an […]

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boomerang communications

Opinion piece: Why threaded communication is the way ahead for business

I’m delighted to bring you this opinion piece from Peter Tanner, CEO of messaging specialists, Boomerang. The moment I read Peter’s text, I found myself nodding away with frustration. It’s a prime annoyance for me that more businesses haven’t implemented better, more efficient communications procedures between themselves and their employees, customers and suppliers. The height […]

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“Ok Glass: Take me to the Zoo”

Take a few moments and watch this implementation of Google Glass by the team at the Children’s Memorial Hospital in Houston and Houston Zoo. This is probably the first time I’ve seen Google Glass being used in a manner outside the standard ultra-geek methodology. In fact this video is worth watching to demonstrate just how […]

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